The song not only catapulted Super Junior lớn stardom, but it revolutionized K-pop — và everyone from Seventeen khổng lồ NCT have covered it
By Alexis Hodoyan-Gastelum
On any given day, fans of K-pop groups rally on Twitter to lớn get their faves noticed. Whether that’s trending hashtags khổng lồ get them onto social truyền thông media charts or to win actual awards, you can’t escape their passionate presence on your timeline. & though social truyền thông media has always been an integral part of K-pop fandom, it wasn’t until a couple of years ago that K-pop stan Twitter became a force khổng lồ be reckoned with. K-pop groups regularly dominate Billboard’s social chart, & now even brands stan Loona. But in order lớn get to lớn that place in the digital space, a lot of ground had to be broken, và it can be traced back to lớn exactly 10 years ago.
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In terms of Hallyu (Korean pop culture) history, 2009 was an iconic year. Some would even argue it was a more impactful era in terms of K-pop reaching audiences outside of Korea than 2012’s “Gangnam Style.” According lớn an unpublished survey collected by Korea Creative nội dung Agency USA in 2014, the majority of K-pop fans in the States (39.5 percent) started consuming K-pop earlier than 2009, as opposed to 26.8 percent between 2012 và 2013. PSY might have turned himself into a viral phenomenon, but 2009 was a launch pad for a lot of what K-pop is today.
2009 is distinguished by K-pop classics lượt thích Girls’ Generation’s “Gee” và Brown Eyed Girls’ “Abracadabra,” as well as the debuts of staple groups like 2NE1 & f(x). The Wonder Girls became the first Korean act khổng lồ break onto Billboard’s Hot 100 singles chart with an English-language version of their 2008 hit “Nobody," released just a day before they joined the Jonas Brothers on tour in the U.S. Similarly, Hallyu legend BoA’s self-titled U.S. Release appeared on the Billboard 200 albums chart.
The Wonder Girls attend the Teen Choice Awards in 2009
The year also marked a pivotal time in the mạng internet age, which helped the globalization of Korean music. By 2009, YouTube & social media platforms had already started making K-pop nội dung like music videos and choreography videos more accessible to consumers. This accelerated the spread of information — & dance crazes — to the world. One of the first male acts lớn set off a dance craze on social truyền thông media was veteran K-pop group Super Junior with their 2009 mega hit “Sorry, Sorry.”
Released first as a digital single and soon followed by an album of the same name and the music đoạn clip on March 12, "Sorry, Sorry" not only catapulted Super Junior lớn Hallyu stardom, but it revolutionized K-pop itself.
Right from the start, the song says what it’s all about: dance. Packed with a repetitive chorus, chant-like hooks, and auto-tuned vocals, “Sorry, Sorry” utilized the pop formula of the day to perfection & delivered an earworm. The album debuted at No. 1 on one of South Korea’s most important music charts, and the tuy vậy topped the charts too. It also reached No. 1 in other countries like Taiwan & Thailand, & it landed in the đứng top 10 in the Philippines. In Taiwan, “Sorry, Sorry” spent 36 consecutive weeks at No. 1. For a lot of older K-pop fans, "Sorry, Sorry" was an entry point, thanks khổng lồ the countless flash mobs — a very 2009 trend — và dance covers uploaded online from Malaysia to lớn Indonesia to even a prison in the Philippines.
Sorry, Sorry signaled Super Junior’s coming of age, not only sound-wise, but conceptually. Their sleeker, more sophisticated neutral màu sắc palette showed a more mature side to lớn the SM Entertainment group, who made their debut in 2005. They shifted away from the visual kei-inspired concept of previous songs like “Don’t Don” & “U” — a major trend at the time — & instead embraced an aesthetic that would inspire the next decade of K-pop. The focus on the choreography highlighted Super Junior’s strengths in numbers, which helped popularize the idea of larger-sized male groups (think ZE:A, SEVENTEEN, and The Boyz). Not to mention, the virality of a point dance had been something representative of girl groups at the time, but after “Sorry, Sorry,” male groups lượt thích SHINee (“Ring Ding Dong”) and 2PM (“Again & Again”) followed suit.
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And Super Junior were pioneers in other ways as well. They were the first K-pop group to lớn feature a Chinese national in its ranks, và though he constantly ran into setbacks for being a foreigner and eventually left the group, Hankyung (who now goes by his Chinese name Han Geng) opened doors for all non-Koreans in the idol industry today.
Super Junior attend the 20th Golden Melody Awards in Taipei in June 2009
Following the steps of their labelmate BoA, who single-handedly opened a path for K-pop in Japan, Super Junior spearheaded K-pop in the Chinese market. They dedicated a specific sub-unit, Super Junior-M, khổng lồ actively promote in china and sing in Mandarin, adding Zhou Mi & Henry (both ethnically Chinese) khổng lồ their ranks. Thanks to hits lượt thích “Sorry, Sorry” & follow ups lượt thích “Bonamana” & “Mr. Simple,” Super Junior dominated the Asian market và even made strides of their own in the West. The group was the first Korean act to lớn win a Teen Choice Award in năm ngoái for Choice International Artist, và their fans, known as ELF, also won the fandom award. But perhaps more importantly, just last year on their 13th year as a group, Super Junior once again proved they are trailblazers in the global music industry by collaborating with Latinx artists Leslie Grace & Play-N-Skillz on the English-Spanish-Korean banger “Lo Siento” — and with Reik on “Otra Vez” — becoming the first Korean act to enter Latin Billboard charts twice.
Due khổng lồ mandatory military enlistments, departures, and other issues, Super Junior’s lineup has been changing for the better part of a decade. The act’s current active members are Leeteuk (real name Park Jeong-su), Kim Heechul, Yesung (Kim Jong-woon), Shindong (Shin Dong-hee), Eunhyuk (Lee Hyuk-jae), Lee Donghae, Choi Siwon, and Kim Ryeowook. Once mang đến Kyuhyun wraps up his service in May, Super Junior will have a fixed lineup active for the first time in 10 years.
Nowadays, "Sorry, Sorry" is almost lượt thích a rite of passage for newer groups, with everyone from EXO to SEVENTEEN lớn NCT, and even BTS, GFRIEND, & TWICE — together with Leeteuk, who"s become a favorite on Korean variety shows — covering it. The tuy nhiên is also a frequent pick on competition shows lượt thích Produce 101, where all but two members of the winning “Sorry, Sorry” team ended up debuting in the popular temporary group Wanna One.
To celebrate 10 years of Sorry, Sorry & its lasting impact on K-pop today, let’s take a look at some of the standout tracks that made that album so iconic.
